About The Competition

Pros:

• Postal Delivered
• In business for many years
• Name brand recognition

Cons:

• Poor presentation
• Low readership value
• More expensive
• Low end advertising and non-relevant local ads

Pros:

• Typically have community identity
• Historically valued as a community "voice"

• Minimal market coverage (low readership)
• More expensive
• Cheap presentation
• Short shelf life

Pros:

• Ease of use
• No cash up front
• Opportunity to advertise on the internet

Cons:

• Requires deep discounting (at or below cost) to an undefined target group
• Draws hard core "one time" discount shoppers (minimal up sale activity)
• Tends to de-value retailer's goods & services
• Typical customers have a negative impact on employees (lack of tips etc)
• Does not build shopping loyalty/no significant repeat customers
• Does not distinguish and reward the better local/regular customer base
• More expensive in both hard dollars and long term business impacts