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About The Competition

About The Competition

Val-Pak® (the blue envelope folks)

Pros:

  • Postal Delivered
  • In business for many years
  • Name brand recognition

Cons:

  • Poor presentation
  • Low readership value
  • More expensive
  • Low end advertising and non-relevant local ads
 

Newspapers (junk on the doorstep or driveway)

Pros:

  • Typically have community identity
  • Historically valued as a community "voice"

Cons:

  • Minimal market coverage (low readership)
  • More expensive
  • Cheap presentation
  • Short shelf life
 

Groupon® Type Advertising

Pros:

  • Ease of use
  • No cash up front
  • Opportunity to advertise on the internet

Cons:

  • Requires deep discounting (at or below cost) to an undefined target group
  • Draws hard core "one time" discount shoppers (minimal up sale activity)
  • Tends to de-value retailer's goods & services
  • Typical customers have a negative impact on employees (lack of tips etc)
  • Does not build shopping loyalty/no significant repeat customers
  • Does not distinguish and reward the better local/regular customer base
  • More expensive in both hard dollars and long term business impacts
 

Supporting research data is available. Contact your local distributor today!